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Cookie Policy

Effective Date: October 13,2023
Last Updated: October 13,2023


Our Cookie Policy (this “Policy”) explains how Nurture Genomics, including its affiliates and subsidiaries (“Nurture,” “we” or “us”), uses cookies and similar tracking technology when you access or use our websites, or any other websites, pages, features, or content owned or operated by Nurture Genomics (collectively, our “Services”). We will generally refer to cookies, web beacons, flash cookies, pixels, and other tracking technologies collectively as “cookies” in this policy. Please read this Policy carefully so that you can be informed about our cookie-related privacy practices when accessing or using our Services.This Policy should be read in conjunction with our Terms of Service and Privacy Policy.

What is a cookie?

Cookies are small text files that are used to store small pieces of information. They are stored on your device when the website is loaded on your browser. These cookies help us make the website function properly, make it more secure, provide better user experience, and understand how the website performs and to analyze what works and where it needs improvement.

How do we use cookies?

As most of the online services, our website uses first-party and third-party cookies for several purposes. First-party cookies are mostly necessary for the website to function the right way, and they do not collect any of your personally identifiable data.

The third-party cookies used on our website are mainly for understanding how the website performs, how you interact with our website, keeping our services secure, providing advertisements that are relevant to you, and all in all providing you with a better and improved user experience and help speed up your future interactions with our website.

Use of cookies on Nurture Genomics websites

Cookies can serve a variety of purposes. For example, cookies can save your website preferences, tell us which pages are most popular, alert us when certain pages are receiving error messages, or provide you with a secure browsing session on our Services. Such information helps us improve and optimize our Services. In addition, Nurture also uses marketing cookies because they help us with marketing our products and services to you based on your interests and preferences. Marketing cookies collect information about your browsing habits to provide us with insights about your interests and preferences. For example, you may see advertisements about Nurture when you leave our Services.

How long does Nurture Genomics store cookie data?

There are two types of cookies: session cookies and persistent cookies. A session cookie lasts while your browser is open and is automatically deleted when you close your browser. A persistent cookie lasts until you or your browser deletes the cookies, or they expire.

Categories of cookies collected by Nurture Genomics

Strictly necessary (also known as required or essential) cookies: These cookies are always active and enable essential website operations and ensure certain features function properly, such as setting your privacy choices, logging-in to your account or filling-out forms. You may be able to block these cookies through your browser settings, but some parts of the website may not function properly and without them.

Performance cookies: These cookies allow us and our service providers to count visits and traffic sources so we can measure and improve the performance of our website. These cookies help us to know which pages are the most and least popular and help us understand how visitors move around our website. If you do not allow these cookies, we will not know when you have visited our website, and we will not be able to monitor its performance.

Functional cookies: These cookies enable our websites to provide enhanced functionality and personalization by remembering your preferences and settings. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.

Marketing: Our marketing cookies allow us to be more informed about your interests and preferences by collecting data about your interactions with our marketing activities, such as parts of our website and our emails. Marketing cookies also allow us to measure how effective a marketing campaign is.

Google Analytics

The Nurture Genomics website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). The information generated by Google’s cookie about your use of the Nurture Genomics Website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. You can opt-out of Google Analytics here.

Manage cookie preferences

We employ a cookie consent management platform on When you first visit our website, you will encounter a banner that provides you with the option to accept or decline some or all of the cookies we utilize. Once you make your selection, the banner will disappear, and a teal cookie-shaped icon will appear in the bottom left-hand corner of our website. You have the ability to modify your cookie preferences at any time, whether it’s during your initial visit or in subsequent visits, by simply clicking on the teal cookie icon. In addition most browsers allow you to view, manage, delete and block cookies for a website. Be aware that if you delete all cookies then any preferences you have set will be lost, including the ability to opt-out from cookies as this function itself requires placement of an opt out cookie on your device. Guidance on how to control cookies for common browsers is linked below.

Google Chrome
Mozilla Firefox
MacOS Safari
Microsoft Internet Explorer

If you are using any other web browser, please visit your browser’s official support documents.

Amendments to this Policy

We may update this Policy at any time. You can revisit this page to stay informed of changes.

Contact Us

If you have any questions or concerns regarding this Policy, please review our Privacy Policy or Terms of Use. If you do not find the answers there, please contact us at